by Bridget | Oct 14, 2021 | Attracting Leads, Digital, SEO, Tracking Results
In a previous post I looked at the roles different pages play on your website, and I compared the home page to a receptionist, directing visitors where they need to go. Unfortunately, it’s not quite that simple in real life. Not all visitors arrive on your site...
by NoBull Marketing | Jun 10, 2021 | Content, Converting Leads, Digital, Tracking Results
Today let’s take a look at bounce rates. What bounces are, what a good bounce rate is, and how to improve your bounce rate if it’s not so good. What is bounce rate? A bounce visit is one when somebody comes to your site, then clicks away without...
by NoBull Marketing | May 13, 2021 | Data, Tracking Results
Every marketer will tell you that testing is important. It’s how you improve over time. They’re right! But it’s not quite that simple. What tests will make the most difference? And what if you have limited data? How will you ever get a meaningful...
by NoBull Marketing | Mar 15, 2020 | Tracking Results, Uncategorized
If you’re spending money or time on marketing, you need to track how well it’s working. Yet so many small businesses don’t set marketing KPIs, or if they do, they don’t look at them! If you don’t track KPIs, how can you be sure your...
by NoBull Marketing | Feb 5, 2020 | Real Life Examples, Research & Reports, Tracking Results
It’s time to share the results of our small business marketing survey. We wanted to find out how micro to small businesses manage their marketing. There are some interesting results, but please note we had a small sample. I’d love to do the survey again next year and...
by Bridget | Jan 9, 2020 | Blogging, Content, Email Marketing, SEO, Social Media, Strategy, Tracking Results
In 2020, we’re looking to grow, connect and add more value. This includes trying to make our blogs and emails more useful – which is why I’ve been running a Small Business Marketing Survey to find out what matters to you. The survey will close on 17 January, so this...
