by NoBull Marketing | Aug 10, 2022 | Blogging, Content, Creative, Real Life Examples
How easy is your content to read? And how much does that matter? Readability turns out to be pretty important. Around 40% of Australian adults have limited literacy. If you want these people to interact with anything you write, you need to make it easy and simple for...
by NoBull Marketing | Feb 10, 2022 | Blogging, Content, Creative, Real Life Examples, Strategy
Storytelling is right at the heart of what it means to be human. I bet the first cave people sat around their smoky fires, telling stories about how they got away from the sabre tooth tiger or what happened when the velociraptors chased them. Nowadays we have books,...
by NoBull Marketing | Jan 21, 2021 | Content, Creative, Digital
I’ve written before about readability, but I’ve focused mostly on your copy and getting a good readability score. Today let’s look at other things you can do on your web page to make your already excellent copy more readable. Not the way you use...
by NoBull Marketing | Jan 7, 2021 | Creative
Have you ever thought about how your choice of font affects your marketing? Many of us only think about fonts in logos. But actually your choice of font affects the appearance of all marketing materials, both online and offline. So it’s worth taking a quick look...
by NoBull Marketing | Jul 10, 2019 | Content, Creative, Strategy
I met recently with the board of a fairly large not-for-profit organisation in Sydney and across New South Wales. This set me thinking about marketing not just for their specific needs, but also for not-for-profits generally. Not-for-profits, or NFPs, are different...
by Bridget | Apr 28, 2018 | Content, Creative, Managing Suppliers, Strategy
Good marketing always starts with a good brief. If you’re employing someone else to do some marketing for you, then the more information you give them, the better job they can do. So you must know how to write a marketing brief properly. Below, I have listed 7...
